Hey Queen,
I can’t believe I’m sending this kind of message for the second time in 2020… but hey, it’s 2020, right? I’m very heartbroken by what my brothers and sisters in Nigeria are going through right now, and I would like to invite you to join us as we fight for our fundamental human rights.
Nigeria is where half of our team resides, it's also where the artisans who make our aso-oke materials reside, so this is very important to me as a Nigerian, and to Olori as a brand.
Nigerian youth began peacefully protesting against police brutality on October 8th, 2020. The Special Anti Robbery Squad (SARS) was put in place to protect civilians from armed robbers; instead, they extort, harass, attack, and kill innocent youth. The protests have become, not only a cry for a reformed police force, but also for better governance in order to secure the future of generations to come.
My mission with Olori has always been to show the world the beauty of Africa in culture, craftsmanship, and legacy. Right now, the lives of our artisans and our team in Nigeria are at stake.
We launched the “My Voice is Powerful” t-shirt in honor of the International Day of the Girl & committed to donating 10% of profits to CAMFED, but we’ve found that this message is also relevant for so many things going on in our world right now and for this reason, we have decided to extend the impact of this limited-edition statement t-shirt.
Until the end of October, we are donating the remaining 90% of proceeds from the “My Voice is Powerful” t-shirts to the #EndSARS cause and we invite you to join us in this fight.
Your Voice is Powerful. Help us make change happen.
Warmly,
Tomide